2
Publications
145
Citations
2
H-Index
2001
Active since
Affiliations
Humboldt-Universität zu Berlin(Current)
Laura Ries is an author at Humboldt-Universität zu Berlin specializing in fashion, brand equity, and brand development.
Top concepts
LawFashionBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AuthorityBrand Awareness
Publications per year
2001–2024
2
2
The 22 Immutable Laws of Branding
Al Ries, Laura Ries · Symphonya Emerging Issues in Management · 2001 · 126 citations · Full text
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