2
Publications
587
Citations
2
H-Index
1986
Active since
Jack Trout is an author specializing in advertising effectiveness, marketing communication, and journalism.
Top concepts
CognitionMarketingJournalismManagementAdvertisingSocial SciencesCognitive ScienceConsumer ResearchSpatial CognitionEmbodied Cognition
Publications per year
1986–1992
2
2
Positioning: The Battle for Your Mind
Robert Demaris, Al Ries, Jack Trout · Journal of Marketing · 1992 · 462 citations
Al Ries, Jack Trout · Journal of Consumer Marketing · 1986 · 125 citations
Rows per page
1–2 of 2