Concepedia

Author

Pauline Tan

Tarumanagara University

Also Known As

Pauline Tan

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Publications

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H-Index

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Tarumanagara University
PT

About

Pauline Tan is an author at Tarumanagara University specializing in consumer decision making, consumer uncertainty, and brand management.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Brand Management

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Brand Strategy

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Pauline Tan

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1

Publications

22

Citations

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H-Index

YearCitations

ANALYSIS OF FACTORS INFLUENCING GREEN PURCHASE BEHAVIOR : A CASE STUDY OF THE COSMETICS INDUSTRY IN INDONESIA

Nicholas Wilson, Evan Theodorus, Pauline Tan

Jurnal Muara Ilmu Sosial Humaniora dan Seni

2018

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