Concepedia

Eelco Kappe

EK

Statistics

Publications

6

Citations

129

H-Index

6

Active since

2006

Affiliations

Pennsylvania State University(Current)

IESE Business School

Erasmus University Rotterdam

Eelco Kappe is an author at Pennsylvania State University specializing in marketing management, marketing, and drug information.

Publications per year

2006–2018

6

Publications

6

The Effectiveness of Pharmaceutical Marketing

Eelco Kappe · Data Archiving and Networked Services (DANS) · 2006 · 37 citations · Full text

, , +6

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions

Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo · Management Science · 2014 · 27 citations

, , +15

The commercial contribution of clinical studies for pharmaceutical drugs

Ashish Sood, Eelco Kappe, Stefan Stremersch · International Journal of Research in Marketing · 2013 · 22 citations

, , +7

Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

Eelco Kappe, Stefan Stremersch · Marketing Science · 2016 · 20 citations · Full text

, , +13

A random coefficients mixture hidden Markov model for marketing research

Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo · International Journal of Research in Marketing · 2018 · 13 citations

, , +5

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