Woonho Kim

Moderating effect of customer's retail format perception on customer satisfaction formation: An empirical study of mini-supermarkets in an urban retail market setting

Narimasa Yokoyama, Nobukazu Azuma, Woonho Kim · Journal of Retailing and Consumer Services · 2022 · 32 citations · Full text

Business, Marketing, Retail Management +7

Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

Changju Kim, Woonho Kim, Shinya Nakami · Journal of Retailing and Consumer Services · 2022 · 21 citations

Business, Marketing, Marketing Management +15

Using a ‘lens’ to re-search business markets, relationships and networks: Tensions, challenges and possibilities

Ilkka Ojansivu, Christopher J. Medlin, Poul Houman Andersen et al. · Industrial Marketing Management · 2021 · 15 citations · Full text

Business, Marketing, Marketing Management +11

The impact of e-retail usage on relative retail patronage formation

Narimasa Yokoyama, Nobukazu Azuma, Woonho Kim · International Journal of Retail & Distribution Management · 2023 · 10 citations · Full text

Business, Marketing, Retail Management +16