Concepedia

Narimasa Yokoyama

NY

Statistics

Publications

2

Citations

42

H-Index

2

Active since

2022

Affiliations

Aoyama Gakuin University(Current)

Nihon University

Hosei University

Narimasa Yokoyama is an author at Aoyama Gakuin University specializing in marketing, retail format strategy, and supermarket formats.

ORCID

Publications per year

2022–2023

2

Publications

2

Moderating effect of customer's retail format perception on customer satisfaction formation: An empirical study of mini-supermarkets in an urban retail market setting

Narimasa Yokoyama, Nobukazu Azuma, Woonho Kim · Journal of Retailing and Consumer Services · 2022 · 32 citations · Full text

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The impact of e-retail usage on relative retail patronage formation

Narimasa Yokoyama, Nobukazu Azuma, Woonho Kim · International Journal of Retail & Distribution Management · 2023 · 10 citations · Full text

, , +16

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