Poul Houman Andersen

Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Poul Houman Andersen · Industrial Marketing Management · 2004 · 349 citations

Business, Marketing, Marketing Management +16

Integrating private transport into renewable energy policy: The strategy of creating intelligent recharging grids for electric vehicles

Poul Houman Andersen, John A. Mathews, Morten Rask · Energy Policy · 2009 · 306 citations

Public Affairs, Environmental Policy, Public Policy +17

Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads

Poul Houman Andersen, Rajesh Kumar · Industrial Marketing Management · 2005 · 296 citations

Social Sciences, Social Psychology, Emotional Development +16

Relationship development and marketing communication: an integrative model

Poul Houman Andersen · Journal of Business and Industrial Marketing · 2001 · 201 citations

Social Sciences, Communication, Marketing +13

Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast

Poul Houman Andersen · Industrial Marketing Management · 2004 · 154 citations

Business, Marketing, Marketing Management +16