Concepedia

Kenneth P. Uhl

KP

Statistics

Publications

5

Citations

790

H-Index

5

Active since

1964

Affiliations

University of Iowa(Current)

Kenneth P. Uhl is an author at University of Iowa specializing in business, marketing management, and physical quality attributes.

Publications per year

1964–1971

5

Publications

5

Influence of Beer Brand Identification on Taste Perception

Ralph I. Allison, Kenneth P. Uhl · Journal of Marketing Research · 1964 · 445 citations

, , +13

Influence of Beer Brand Identification on Taste Perception

Ralph I. Allison, Kenneth P. Uhl · Journal of Marketing Research · 1964 · 224 citations

, , +13

How Are Laggards Different? An Empirical Inquiry

Kenneth P. Uhl, Roman R. Andrus, Lance Poulsen · Journal of Marketing Research · 1970 · 68 citations

, , +1

How Are Laggards Different? An Empirical Inquiry

Kenneth P. Uhl, Roman R. Andrus, Lance Poulsen · Journal of Marketing Research · 1970 · 31 citations

, , +1

Marketing Research: Information Systems and Decision Making

John Robert Moore, Kenneth P. Uhl, Bertram Schoner · Journal of Marketing · 1971 · 22 citations

, , +14

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