Concepedia

Ralph I. Allison

RI

Statistics

Publications

2

Citations

669

H-Index

2

Active since

1964

Affiliations

Iowa State University(Current)

Ralph I. Allison is an author at Iowa State University specializing in attributes, brand awareness, and marketing management.

Publications per year

1964–1964

2

Publications

2

Influence of Beer Brand Identification on Taste Perception

Ralph I. Allison, Kenneth P. Uhl · Journal of Marketing Research · 1964 · 445 citations

, , +13

Influence of Beer Brand Identification on Taste Perception

Ralph I. Allison, Kenneth P. Uhl · Journal of Marketing Research · 1964 · 224 citations

, , +13

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