Concepedia

Caroline S.L. Tan

CS

5

Publications

100

Citations

5

H-Index

2012

Active since

Affiliations

University of Tsukuba(Current)

Caroline S.L. Tan is an author at University of Tsukuba specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBrandingBusinessBrand StrategyBrand ManagementBrand DevelopmentConsumer ResearchDigital MarketingCustomer Satisfaction

Publications per year

2012–2023

5

Publications

5

The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation

Jayesh Joglekar, Caroline S.L. Tan · Journal of Advances in Management Research · 2022 · 28 citations

Digital Marketing, Corporate Reputation, Consumer Research +22

Anticipatory Planning of Functional Reach-to-Grasp

Caroline S.L. Tan, Jarugool Tretriluxana, Erica Pitsch et al. · Neurorehabilitation and neural repair · 2012 · 27 citations

Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification

Caroline S.L. Tan · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 15 citations

Customer Satisfaction, Online Gaming, Digital Marketing +29

Impact of Japanese travelers’ psychographics on domestic travel intention during the COVID-19 pandemic

Isabell Handler, Caroline S.L. Tan · Journal Of Vacation Marketing · 2022 · 15 citations · Full text

Customer Satisfaction, Anxious Travelers, International Tourism +17

All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression

Caroline S.L. Tan · European Journal of Marketing · 2023 · 15 citations

Rows per page

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