Juan Carlos Londoño

Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product

Juan Carlos Londoño, Keri Davies, Jonathan Elms · Journal of Retailing and Consumer Services · 2017 · 72 citations · Full text

Business, Marketing, Psychology +9

Conceptualising and measuring consumer-based brand–retailer–channel equity

Juan Carlos Londoño, Jonathan Elms, Keri Davies · Journal of Retailing and Consumer Services · 2015 · 48 citations · Full text

Business, Marketing, Marketing Management +10

Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price

Ravindra Chitturi, Juan Carlos Londoño, Maria Cecilia Henriquez · Color Research & Application · 2021 · 43 citations

Agriculture, Marketing, Marketing Management +17

The Influence of Color and Shape of Package Design on Consumer Preference: The Case of Orange Juice

Ravi Chitturi, Juan Carlos Londoño, Carlos Alberto Amezquita · International Journal of Innovation and Economic Development · 2019 · 30 citations · Full text

Business, Marketing, Marketing Management +17

Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior

Juan Carlos Londoño, Bradley Wilson, Fabian Osorio-Tinoco · Journal of Entrepreneurship in Emerging Economies · 2020 · 30 citations

Business, Entrepreneurship, Entrepreneurial Education +11