Concepedia

Peter R. McFetridge

PR

Statistics

Publications

2

Citations

203

H-Index

2

Active since

1996

Affiliations

Nanyang Technological University(Current)

Peter R. McFetridge is an author at Nanyang Technological University specializing in business, education, and interactive marketing.

Top concepts

BusinessEducationMarketingCurriculumManagementGlobalizationBrand StrategyBrand ManagementHigher EducationSales Management

Publications per year

1996–2000

2

Publications

2

Is relationship marketing for everyone?

Oliver H. M. Yau, Peter R. McFetridge, Raymond Chow et al. · European Journal of Marketing · 2000 · 183 citations

Relationship Marketing, Customer Satisfaction, Manufacturing Industry +15

Internationalising the Business Student

John Beck, Alma Whiteley, Peter R. McFetridge · Journal of Teaching in International Business · 1996 · 20 citations

Business Education, International Management, International Business Strategy +12

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