Concepedia

Seth Cockrell

SC

Statistics

Publications

3

Citations

56

H-Index

3

Active since

2018

Affiliations

Wichita State University(Current)

Michigan State University

University of Alabama

Missouri State University

Seth Cockrell is an author at Wichita State University specializing in marketing, business, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsInnovationReligion StudiesCustomer SatisfactionIntellectual Property

Publications per year

2018–2023

3

Publications

3

Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class

Malika Chaudhuri, Roger J. Calantone, Clay M. Voorhees et al. · Journal of Business Research · 2018 · 25 citations

Customer Satisfaction, Disaggregated Drivers, New Product Sales +11

Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection

Wesley Friske, Seth Cockrell, Robert Allen King · Journal of Macromarketing · 2021 · 19 citations

Socially Responsible Product, Religiosity, Consumer Research +16

The effects of innovation on product recall likelihood

Seth Cockrell, Wesley Friske, Clay M. Voorhees et al. · Journal of Business Research · 2023 · 12 citations

Marketing, Consumer-driven Product Development, Business +4

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