Concepedia

Deepak Kumar

DK

8

Publications

317

Citations

8

H-Index

2006

Active since

Affiliations

Northwestern University(Current)

Google (United States)

Pennsylvania State University

Deepak Kumar is an author at Northwestern University specializing in marketing, management, and design.

Top concepts

MarketingDesignManagementBusinessEngineeringConsumer ResearchIndustrial DesignProduct ManagementOperations ResearchSystems Engineering

Publications per year

2006–2022

8

Publications

8

A market-driven approach to product family design

Deepak Kumar, Wei Chen, Timothy W. Simpson · International Journal of Production Research · 2008 · 153 citations

Consumer Research, Market Design, Product Management +16

A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design

Deepak Kumar, Christopher Hoyle, Wei Chen et al. · International Journal of Product Development · 2009 · 33 citations

Design Decision, Engineering, Vehicle Conceptual Design +23

Target Exploration for Disconnected Feasible Regions in Enterprise-Driven Multilevel Product Design

Harrison Kim, Deepak Kumar, Wei Chen et al. · AIAA Journal · 2006 · 31 citations · Full text

Design Decision, Supply Chain Optimization, Engineering +19

A Market-Driven Approach to the Design of Platform-Based Product Families

Deepak Kumar, Wei Chen, Timothy W. Simpson · 11th AIAA/ISSMO Multidisciplinary Analysis and Optimization Conference · 2006 · 28 citations

Consumer Research, Brand Strategy, Market Design +24

Incremental Clicks

David Chan, Yuan Yuan, Jim Koehler et al. · Journal of Advertising Research · 2011 · 27 citations

Organic Clicks, Advertising, Digital Marketing +10

Rows per page

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