Statistics
Publications
6
Citations
1.1K
H-Index
6
Active since
2010
Affiliations
Google (United States)(Current)
Jim Koehler is an author at Google (United States) specializing in marketing, business, and advertising.
Publications per year
2010–2017
6
6
Inferring causal impact using Bayesian structural time-series models
Kay H. Brodersen, Fabian Gallusser, Jim Koehler et al. · The Annals of Applied Statistics · 2015 · 962 citations · Full text
Measuring Ad Effectiveness Using Geo Experiments
Jon Vaver, Jim Koehler · 2011 · 52 citations
David Chan, Yuan Yuan, Jim Koehler et al. · Journal of Advertising Research · 2011 · 27 citations
Prediction of Advertiser Churn for Google AdWords
Sang‐Ho Yoon, Jim Koehler, Adam Ghobarah · 2010 · 15 citations
Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects
Yuxue Jin, Yueqing Wang, Yunting Sun et al. · 2017 · 13 citations
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