Concepedia

P. Ronald Stephenson

PR

Statistics

Publications

8

Citations

374

H-Index

8

Active since

1968

Affiliations

Indiana University(Current)

Indiana University Bloomington

P. Ronald Stephenson is an author at Indiana University specializing in marketing, retail consumer behavior, and consumer behavior.

Publications per year

1968–1979

8

Publications

8

Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance

P. Ronald Stephenson, William L. Cron, Gary L. Frazier · Journal of Marketing · 1979 · 116 citations

Management, Marketing, Marketing Management +7

Identifying Determinants of Retail Patronage

P. Ronald Stephenson · Journal of Marketing · 1969 · 61 citations

Business, Marketing, Retail Management +12

Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance

P. Ronald Stephenson, William L. Cron, Gary L. Frazier · Journal of Marketing · 1979 · 49 citations

Management, Marketing, Marketing Management +7

Determinants of Buyer Response to Physical Distribution Service

Ronald P. Willett, P. Ronald Stephenson · Journal of Marketing Research · 1969 · 38 citations

Business, Operations Management, Supply Chain Management +14

Determinants of Buyer Response to Physical Distribution Service

Ronald P. Willett, P. Ronald Stephenson · Journal of Marketing Research · 1969 · 33 citations

Business, Operations Management, Supply Chain Management +14

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