Thi Thanh Huong Tran

The impact of communication channels on mobile banking adoption

Thi Thanh Huong Tran, James Corner · International Journal of Bank Marketing · 2016 · 110 citations

Business, Marketing, Marketing Management +15

Supply chain information sharing: challenges and risk mitigation strategies

Thi Thanh Huong Tran, Paul Childerhouse, Eric Deakins · Journal of Manufacturing Technology Management · 2016 · 97 citations

Management, Management Information Systems, Supply Chain Management +14

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Nicholas G. Paparoidamis, Thi Thanh Huong Tran, Leonidas C. Leonidou et al. · Journal of Product Innovation Management · 2019 · 92 citations · Full text

Management, Innovation Management, Marketing +17

Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy

Thi Thanh Huong Tran, Kate Robinson, Nicholas G. Paparoidamis · Journal of Business Research · 2022 · 80 citations

Social Sciences, Marketing, Social Psychology +8

Making the world a better place by making better products

Nicholas G. Paparoidamis, Thi Thanh Huong Tran · European Journal of Marketing · 2019 · 71 citations

Management, Marketing, Marketing Management +17