Concepedia

Egbert Wege

EW

Statistics

Publications

2

Citations

811

H-Index

2

Active since

2013

Affiliations

Berger (Canada)(Current)

Goethe University Frankfurt

Egbert Wege is an author at Berger (Canada) specializing in customer loyalty, business, and relationship management theory.

Publications per year

2013–2013

2

Publications

2

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera et al. · Journal of Interactive Marketing · 2013 · 786 citations

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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera et al. · SSRN Electronic Journal · 2013 · 25 citations · Full text

, , +16

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