Concepedia

Pauline Maclaran

PM

64

Publications

2.7K

Citations

30

H-Index

1997

Active since

Affiliations

Royal Holloway University of London(Current)

University of Ulster

De Montfort University

Queen's University Belfast

Keele University

Pauline Maclaran is an author at Royal Holloway University of London specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

1997–2023

64

Publications

64

Heterotopian space and the utopics of ethical and green consumption

Andreas Chatzidakis, Pauline Maclaran, Alan Bradshaw · Journal of Marketing Management · 2012 · 187 citations

, , +23

The Center Cannot Hold: Consuming the Utopian Marketplace: Figure 1

Pauline Maclaran, Stephen Brown · Journal of Consumer Research · 2005 · 179 citations

Researching the social Web: marketing information from virtual communities

Pauline Maclaran, Miriam Catterall · Marketing Intelligence & Planning · 2002 · 142 citations

, , +22

Focus Group Data and Qualitative Analysis Programs: Coding the Moving Picture as Well as the Snapshots

Miriam Catterall, Pauline Maclaran · Sociological Research Online · 1997 · 137 citations · Full text

, , +19

Researching consumers in virtual worlds: a cyberspace odyssey

Miriam Catterall, Pauline Maclaran · Journal of Consumer Behaviour · 2002 · 125 citations

, , +24

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