Concepedia

Sarah Mady

SM

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Publications

3

Citations

174

H-Index

3

Active since

2010

Affiliations

Old Dominion University(Current)

Sarah Mady is an author at Old Dominion University specializing in brand management, culture, and management.

Top concepts

Publications per year

2010–2022

3

Publications

3

Animosity, subjective norms, and anticipated emotions during an international crisis

Amro A. Maher, Sarah Mady · International Marketing Review · 2010 · 126 citations

, , +29

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie et al. · Journal of International Marketing · 2022 · 28 citations

, , +31

The impact of salesperson credibility-building statements on later stages of the sales encounter

Aaron D. Arndt, Kenneth R. Evans, Timothy D. Landry et al. · Journal of Personal Selling and Sales Management · 2014 · 20 citations

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