Concepedia

Sitan Li

SL

Statistics

Publications

4

Citations

240

H-Index

4

Active since

2023

Affiliations

The University of Texas at Austin(Current)

Sitan Li is an author at The University of Texas at Austin specializing in social media, emotion expression online, and interpersonal communication.

Publications per year

2023–2024

4

Publications

4

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

Jeongmin Ham, Sitan Li, Jiemin Looi et al. · Computers in Human Behavior · 2024 · 108 citations

Social Sciences, Psychology, Social Psychology +16

The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness

Jeongmin Ham, Sitan Li, Pratik Shah et al. · Journal of Interactive Advertising · 2023 · 77 citations

Business, Marketing, Marketing Management +17

Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions

Sitan Li, Jeongmin Ham, Matthew S. Eastin · Telematics and Informatics · 2023 · 45 citations

Social Sciences, Psychology, Social Psychology +16

How peer feedback affects knowledge contribution in online innovation communities: a social identity perspective

Liya Wang, Rong Cong, Shuxiang Wang et al. · Kybernetes · 2023 · 10 citations

Management, Innovation Management, Knowledge Management +12

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