Concepedia

Rong Cong

RC

Statistics

Publications

2

Citations

25

H-Index

2

Active since

2023

Affiliations

Beijing Jiaotong University(Current)

Rong Cong is an author at Beijing Jiaotong University specializing in management, marketing, and marketing management.

Publications per year

2023–2025

2

Publications

2

Artificial Intelligence Disclosure in Cause-Related Marketing: A Persuasion Knowledge Perspective

Xiaodong Qiu, Ya Wang, Yuruo Zeng et al. · Journal of theoretical and applied electronic commerce research · 2025 · 15 citations · Full text

Management, Marketing, Marketing Management +15

How peer feedback affects knowledge contribution in online innovation communities: a social identity perspective

Liya Wang, Rong Cong, Shuxiang Wang et al. · Kybernetes · 2023 · 10 citations

Management, Innovation Management, Knowledge Management +12

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