Concepedia

Jeongmin Ham

JH

Statistics

Publications

4

Citations

243

H-Index

4

Active since

2023

Affiliations

The University of Texas at Austin(Current)

Jeongmin Ham is an author at The University of Texas at Austin specializing in social media, human-avatar interaction, and social sciences.

Publications per year

2023–2024

4

Publications

4

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

Jeongmin Ham, Sitan Li, Jiemin Looi et al. · Computers in Human Behavior · 2024 · 108 citations

Social Sciences, Psychology, Social Psychology +16

The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness

Jeongmin Ham, Sitan Li, Pratik Shah et al. · Journal of Interactive Advertising · 2023 · 77 citations

Business, Marketing, Marketing Management +17

Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions

Sitan Li, Jeongmin Ham, Matthew S. Eastin · Telematics and Informatics · 2023 · 45 citations

Social Sciences, Psychology, Social Psychology +16

Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals

Y. Greg Song, Jeongmin Ham, Eunjoo Jin et al. · Journal of Interactive Advertising · 2024 · 13 citations

Business, Communication, Marketing +16

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