Pratik Shah

The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness

Jeongmin Ham, Sitan Li, Pratik Shah et al. · Journal of Interactive Advertising · 2023 · 77 citations

Business, Marketing, Marketing Management +17

Whoosh

Gabriel Reyes, Dingtian Zhang, Sarthak Ghosh et al. · 2016 · 39 citations

Computing, Computer Systems, Acoustics +14

Nonlinear Acoustic Echo Cancellation Using Voltage and Current Feedback

Pratik Shah, I.A.D. Lewis, Steven Grant et al. · IEEE/ACM Transactions on Audio Speech and Language Processing · 2015 · 15 citations

Natural Sciences, Electrical Engineering, Acoustics +9

Calibration and 3-D sound reproduction in the Immersive Audio Environment

Pratik Shah, Steven Grant, William L. Chapin · 2011 · 11 citations

Computing, Visualization, Acoustics +13