Concepedia

Mehak Malik

MM

Statistics

Publications

1

Citations

29

H-Index

1

Active since

2020

Affiliations

Islamia University of Bahawalpur(Current)

Mehak Malik is an author at Islamia University of Bahawalpur specializing in brand equity, marketing communication, and interactive marketing.

Top concepts

Publications per year

2020–2020

1

Publications

1

Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love

Jawad Iqbal, Mehak Malik, Saira Yousaf et al. · Journal of Public Affairs · 2020 · 29 citations

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