Concepedia

Wolfgang Palka

WP

Statistics

Publications

3

Citations

293

H-Index

3

Active since

2008

Affiliations

University of Augsburg(Current)

Wolfgang Palka is an author at University of Augsburg specializing in marketing management, mobile marketing, and business.

Publications per year

2008–2014

3

Publications

3

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann · Journal of Information Technology · 2009 · 218 citations

, , +13

Which capabilities matter for successful business process change?

Marlen Jurisch, Wolfgang Palka, Petra Wolf et al. · Business Process Management Journal · 2014 · 59 citations

, , +11

Understanding the Determinants of Mobile Viral Effects-Towards a Grounded Theory of Mobile Viral Marketing

Dietmar G. Wiedemann, Wolfgang Palka, Key Pousttchi · 2008 · 16 citations

, , +9

1–3 of 3