Concepedia

Dietmar G. Wiedemann

DG

Statistics

Publications

9

Citations

557

H-Index

9

Active since

2006

Affiliations

University of Augsburg(Current)

Dietmar G. Wiedemann is an author at University of Augsburg specializing in business, marketing, and marketing management.

Publications per year

2006–2009

9

Publications

9

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G. Wiedemann · Journal of Information Technology · 2009 · 218 citations

Business, Marketing, Marketing Management +13

Security Issues in Mobile Payment from the Customer Viewpoint

Kathrin Linck, Key Pousttchi, Dietmar G. Wiedemann · Munich Personal RePEc Archive (Ludwig Maximilian University of Munich) · 2006 · 115 citations · Full text

Business, Computer Science, Marketing +17

Proposing a comprehensive framework for analysis and engineering of mobile payment business models

Key Pousttchi, Max Schiessler, Dietmar G. Wiedemann · Information Systems and e-Business Management · 2008 · 61 citations

Business, Systems Engineering, Banking +13

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach

Key Pousttchi, Dietmar G. Wiedemann · 2007 · 47 citations · Full text

Business, Marketing, Marketing Management +10

Analyzing the Basic Elements of Mobile Viral Marketing-An Empirical Study

Dietmar G. Wiedemann, Tobias Haunstetter, Key Pousttchi · 2008 · 34 citations

Business, Marketing, Marketing Management +13

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