Concepedia

Kenneth R. Bartkus

KR

10

Publications

253

Citations

10

H-Index

1989

Active since

Affiliations

Utah State University(Current)

Small Business Administration

Texas Tech University

Kenneth R. Bartkus is an author at Utah State University specializing in management, education, and marketing.

Top concepts

ManagementEducationBusinessMarketingHuman ResourcesHigher EducationCooperative LearningStrategic ManagementCustomer SatisfactionCollaborative Learning

Publications per year

1989–2015

10

Publications

10

Social Media and Marketing Education

E. Deanne Brocato, Nathan James White, Kenneth R. Bartkus et al. · Journal of Marketing Education · 2015 · 50 citations

Social Media, Advertising, Content Marketing +14

Type A Behavior, Experience, and Salesperson Performance

Kenneth R. Bartkus, Mark Peterson, Danny N. Bellenger · Journal of Personal Selling and Sales Management · 1989 · 35 citations

Job Analysis, Customer Satisfaction, Performance Management +15

What's in a Name? A Reference Guide to Work-Education Experiences.

Phil Gardner, Kenneth R. Bartkus · Asia-Pacific journal of cooperative education · 2014 · 31 citations · Full text

Integrative Learning, Work-integrated Learning, Education +20

The measurement of consumer environmental knowledge: Revisions and extensions

Kenneth R. Bartkus, Cathy L. Hartman, Roy D. Howell · 1999 · 30 citations

Green Marketing, Engineering, Environmental Knowledge +8

How Important Are Items on a Student Evaluation? A Study of Item Salience

Stacey Barlow Hills, Natali Naegle, Kenneth R. Bartkus · Journal of Education for Business · 2009 · 29 citations

Rows per page

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