Daisy Lee - Concepedia

Author

Daisy Lee

Hong Kong Polytechnic University ORCID

Also Known As

D. Lee, Daisy Lee, Tae-Ho Lee

Publications

587

Citations

H-Index

Concepts

All Affiliations

Hong Kong Polytechnic University Griffith University Nottingham Trent University

About

Daisy Lee is an author at Hong Kong Polytechnic University specializing in marketing, management, and behavioral sciences.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Education	4	4	118
2	Arts	3	3	103
3	Engineering	2	2	82
4	Business	1	1	17
5	Health Sciences	1	1	17

Daisy Lee

Publications

465

Citations

H-Index

Page 1

	Year	Citations
The Impact of <i>Mukbang</i> Live Streaming Commerce on Consumers’ Overconsumption Behavior Daisy Lee, Calvin Wan Journal of Interactive Marketing	2023	72
The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors Calvin Wan, Daisy Lee, Peggy M. L. Ng Psychology and Marketing Behavioral Decision MakingSocial PsychologyEnvironmental PsychologySocial InfluencePerception	2024	53
The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users Daisy Lee, Peggy M. L. Ng, Svetlana Bogomolova Journal of Marketing Management	2019	52
Digital Sustainability in the Organization: Scale Development and Validation Tai Ming Wut, Daisy Lee, Wai M. Ip, Sustainability Digital BusinessEngineeringSustainable DevelopmentManagementUser Experience	2021	42
Do gamified elements affect young people’s use behaviour on consumption-related mobile applications? Edmund Wut, Peggy M. L. Ng, Wilson K.S. Leung, Young Consumers Insight and Ideas for Responsible Marketers Customer SatisfactionEngineeringMobile InteractionConsumer ResearchProblematic Smartphone Use	2021	40
University Student Readiness and Its Effect on Intention to Participate in the Flipped Classroom Setting of Hybrid Learning Tai Ming Wut, Jing Xu, Stephanie W. Lee, Education Sciences E-learningEducationOnline LearningFlipped Classroom SettingPerceived Behavioral Control	2022	40
Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice Phoebe Wong, Peggy M. L. Ng, Daisy Lee, International Journal of Educational Management Behavioral Decision MakingEducationSocial InfluenceCommunicationPartial Least Squares	2019	34
Online search for information about universities: a Hong Kong study Phoebe Wong, Daisy Lee, Peggy M. L. Ng International Journal of Educational Management Digital MarketingInformation SeekingEducationOnline LearningCommunication	2018	29
Application of marketing to reduce consumer food waste in restaurants Daisy Lee, Calvin Wan, Tiffany C. H. Leung, European Journal of Marketing Customer SatisfactionConsumer Food WasteFood WasteConsumer ResearchFoodservice System	2024	17
Virtual Reality in Festivals: A Systematic Literature Review and Implications for Consumer Research Daisy Lee, Peggy M. L. Ng, Tai Ming Wut Emerging Science Journal Hybrid EventConsumer ResearchPopular CultureMedia StudiesEvent Management	2022	16

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