Daisy Lee

The Impact of <i>Mukbang</i> Live Streaming Commerce on Consumers’ Overconsumption Behavior

Daisy Lee, Calvin Wan · Journal of Interactive Marketing · 2023 · 72 citations

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Calvin Wan, Daisy Lee, Peggy M. L. Ng · Psychology and Marketing · 2024 · 53 citations · Full text

Behavioral Decision Making, Social Psychology, Environmental Psychology +26

The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users

Daisy Lee, Peggy M. L. Ng, Svetlana Bogomolova · Journal of Marketing Management · 2019 · 52 citations

Digital Sustainability in the Organization: Scale Development and Validation

Tai Ming Wut, Daisy Lee, Wai M. Ip et al. · Sustainability · 2021 · 42 citations · Full text

Digital Business, Engineering, Sustainable Development +12

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Edmund Wut, Peggy M. L. Ng, Wilson K.S. Leung et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 40 citations

Customer Satisfaction, Engineering, Mobile Interaction +25