Valentín Alejandro Martínez

Data Envelopment Analysis (DEA) for Measuring the Efficiency of the Hotel Industry in Ecuador

Ángel Alexander Higuerey Gómez, Christian Viñán-Merecí, Zulema Malo-Montoya et al. · Sustainability · 2020 · 33 citations · Full text

Business, Business Economics, Economics +16

Tourism marketing in a metaverse context: the new reality of European museums on meta

Eva Sánchez-Amboage, Matías Membiela-Pollán, Valentín Alejandro Martínez et al. · Museum Management and Curatorship · 2023 · 27 citations · Full text

Humanities, Communication, Marketing +12

Measuring the influence of customer-based store brand equity in the purchase intention

Cristina Calvo-Porral, Valentín Alejandro Martínez, Óscar Juanatey Boga et al. · Cuadernos de Gestión · 2014 · 26 citations · Full text

Business, Marketing, Marketing Management +17

Neuroscience for content innovation on European public service broadcasters

Verónica Crespo-Pereira, Valentín Alejandro Martínez, Francisco Campos Freire · Comunicar · 2017 · 22 citations · Full text

Social Sciences, Communication, Neuroscience +11

SVOD Platform Audience. The Case of Netflix, Blockbuster, Hulu and HBO

Tara Suárez-Cousillas, Valentín Alejandro Martínez, Eva Sánchez-Amboage · 2019 · 11 citations

Social Sciences, Communication, Marketing +17