Concepedia

Óscar Juanatey Boga

ÓJ

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2014

Affiliations

Université du Québec(Current)

Óscar Juanatey Boga is an author at Université du Québec specializing in brand awareness effects, retail brand perceived quality, and brand equity.

ORCID

Publications per year

2014–2014

1

Publications

1

Measuring the influence of customer-based store brand equity in the purchase intention

Cristina Calvo-Porral, Valentín Alejandro Martínez, Óscar Juanatey Boga et al. · Cuadernos de Gestión · 2014 · 26 citations · Full text

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