Eva Sánchez-Amboage

Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication

Verónica Crespo-Pereira, Eva Sánchez-Amboage, Matías Membiela-Pollán · El Profesional de la Informacion · 2023 · 52 citations · Full text

Social Sciences, Communication, Communication Theory +12

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

Eva Sánchez-Amboage, Verónica Crespo-Pereira, Matías Membiela-Pollán et al. · PLoS ONE · 2024 · 43 citations · Full text

Management, Marketing, Tourism Management +15

Tourism marketing in a metaverse context: the new reality of European museums on meta

Eva Sánchez-Amboage, Matías Membiela-Pollán, Valentín Alejandro Martínez et al. · Museum Management and Curatorship · 2023 · 27 citations · Full text

Humanities, Communication, Marketing +12

Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group

Eva Sánchez-Amboage, Pablo Castellanos García, Verónica Crespo-Pereira · Journal of Retailing and Consumer Services · 2024 · 18 citations · Full text

Business, Marketing, Marketing Management +17

Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review

Verónica Crespo-Pereira, Matías Membiela-Pollán, Eva Sánchez-Amboage · Journal of Creative Industries and Cultural Studies · 2021 · 14 citations · Full text

Business, Marketing, Neuroscience +10