Concepedia

Jayanthi Thanigan

JT

Statistics

Publications

2

Citations

79

H-Index

2

Active since

2016

Affiliations

T A Pai Management Institute(Current)

Jayanthi Thanigan is an author at T A Pai Management Institute specializing in interactive marketing, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingHealthBrand EquityBrand LoyaltyBrand Awareness

Publications per year

2016–2020

2

Publications

2

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan · Global Business Review · 2016 · 67 citations

Marketing, Customer Satisfaction, Brand Equity +13

Understanding Consumer Acceptance of M-Wallet Apps

Jayanthi Thanigan, Srinivasa Reddy, Priya Sethuraman et al. · Journal of Electronic Commerce in Organizations · 2020 · 12 citations

Customer Satisfaction, M-wallet Apps Market, Mobile Marketing +15

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