Concepedia

Priya Sethuraman

PS

Statistics

Publications

2

Citations

47

H-Index

2

Active since

2020

Affiliations

Flinders University(Current)

Priya Sethuraman is an author at Flinders University specializing in consumer research, marketing, and interactive marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingBusinessSocial MediaCommunicationPublic HealthSocial Impact

Publications per year

2020–2023

2

Publications

2

Social Media's Effect on Millennials and Generation Z's Green Purchasing Habits

Priya Sethuraman, G Arasuraja, M. Rajapriya · International Journal of Professional Business Review · 2023 · 35 citations · Full text

Green Marketing, Consumer Study, Social Marketing +17

Understanding Consumer Acceptance of M-Wallet Apps

Jayanthi Thanigan, Srinivasa Reddy, Priya Sethuraman et al. · Journal of Electronic Commerce in Organizations · 2020 · 12 citations

Customer Satisfaction, M-wallet Apps Market, Mobile Marketing +15

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