Concepedia
Statistics
Publications
16
Citations
661
H-Index
15
Active since
2010
Affiliations
Indian Institute of Management Raipur(Current)
National Institute of Construction Management and Research
Dhananjay Bapat is an author at Indian Institute of Management Raipur specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingCustomer SatisfactionConsumer ResearchInteractive MarketingFinanceBrand EquityHealthFintech
Publications per year
2010–2023
Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance
Dhananjay Bapat · International Journal of Bank Marketing · 2020 · 121 citations
Young Adults, Financial Management, Age Group +15
A systematic literature review: digital marketing and its impact on SMEs
Gauri Girish Jadhav, Shubhangi Vitthal Gaikwad, Dhananjay Bapat · Journal of Indian Business Research · 2023 · 84 citations
Customer Satisfaction, Digital Business, Systematic Literature Review +11
Exploring the antecedents of loyalty in the context of multi-channel banking
Dhananjay Bapat · International Journal of Bank Marketing · 2017 · 80 citations
Customer Satisfaction, Structured Questionnaire, Consumer Research +16
Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty
Dhananjay Bapat, Jayanthi Thanigan · Global Business Review · 2016 · 67 citations
Marketing, Customer Satisfaction, Brand Equity +13
Impact of brand familiarity on brands experience dimensions for financial services brands
Dhananjay Bapat · International Journal of Bank Marketing · 2017 · 50 citations
Customer Experience, Customer Satisfaction, Financial Services Brands +14
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