Martin Egger

When products compete for consumers attention: How selective attention affects preferences

Arnd Florack, Martin Egger, Ronald Hübner · Journal of Business Research · 2019 · 58 citations · Full text

Medicine, Psychology, Vision Science +9

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack et al. · International Marketing Review · 2021 · 31 citations · Full text

Business, Marketing, Marketing Management +16

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos et al. · British Journal of Management · 2021 · 20 citations · Full text

Business, Marketing, Marketing Management +11

How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search

Martin Egger, Arnd Florack, Christian Hübel · Computers in Human Behavior · 2022 · 16 citations · Full text

Business, Marketing, Marketing Management +17