Muhammad Aliff Asyraff

Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers

Mohd Hafiz Hanafiah‬, Muhammad Aliff Asyraff, Mohd Noor Ismawi Ismail et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 35 citations

Effort Expectancy, Consumer Research, Buying Behavior +25

Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk

Muhammad Aliff Asyraff, Mohd Hafiz Hanafiah‬, Nur Adilah Md Zain et al. · Journal of Hospitality and Tourism Insights · 2023 · 27 citations

Cultural Tourism, Social Influence, Information Qualities +20

From user engagement to app love: Investigating the antecedents and consequences of third-party travel app usage

Wiyata Wiyata, Nur Adilah Md Zain, Muhammad Aliff Asyraff et al. · Journal of Hospitality and Tourism Technology · 2024 · 12 citations

COVID-19 Safety and Preventive Measures and Social Norms: How It Shaped Airlines Passengers’ Trustworthiness

Nur Adilah Md Zain, Mohd Hafiz Hanafiah‬, Nur Atiqah Hamizan et al. · Journal of Tourism and Services · 2022 · 11 citations · Full text

Safety Science, Social Influence, Communication +23