Mohd Noor Ismawi Ismail

The perception of non-Muslim tourists towards halal tourism

Mohamed Battour, Fatemeh Hakimian, Mohd Noor Ismawi Ismail et al. · Journal of Islamic marketing · 2018 · 143 citations

Community-based Homestay Service Quality, Visitor Satisfaction, and Behavioral Intention

Mohd Noor Ismawi Ismail, Mohd Hafiz Hanafiah‬, Norliza Aminuddin et al. · Procedia - Social and Behavioral Sciences · 2016 · 77 citations · Full text

Customer Satisfaction, Quality Of Life, Visitor Satisfaction +17

Sustainable Tourist Environment: Perception of International Women Travelers on Safety and Security in Kuala Lumpur

Ahmad Fitri Amir, Mohd Noor Ismawi Ismail, Toh Poh See · Procedia - Social and Behavioral Sciences · 2015 · 73 citations · Full text

Safety Science, Cultural Tourism, Injury Prevention +20

Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

SeeHoe Ng, Bridget Kelly, Chee‐Hee Se et al. · BMC Public Health · 2015 · 35 citations · Full text

Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers

Mohd Hafiz Hanafiah‬, Muhammad Aliff Asyraff, Mohd Noor Ismawi Ismail et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 35 citations

Effort Expectancy, Consumer Research, Buying Behavior +25