Nur Adilah Md Zain

I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention

Mohd Hafiz Hanafiah‬, Nur Adilah Md Zain, Muaz Azinuddin et al. · Journal of Tourism Futures · 2021 · 44 citations · Full text

Management, Health Behavior, Tourism Management +17

Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk

Muhammad Aliff Asyraff, Mohd Hafiz Hanafiah‬, Nur Adilah Md Zain et al. · Journal of Hospitality and Tourism Insights · 2023 · 32 citations

Social Sciences, Communication, Psychology +17

Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences

Nur Adilah Md Zain, John Connell, Mohd Salehuddin Mohd Zahari et al. · Malaysian Journal of Medical Sciences · 2022 · 22 citations · Full text

Management, Health Policy, Marketing +17

From user engagement to app love: Investigating the antecedents and consequences of third-party travel app usage

Wiyata Wiyata, Nur Adilah Md Zain, Muhammad Aliff Asyraff et al. · Journal of Hospitality and Tourism Technology · 2024 · 14 citations

Business, Information Systems, Tourism Management +17

Glamping tourism: unpacking ecotourists’ experiential quality, perceived value and behavioural intention

Mohd Hafiz Hanafiah‬, Wan Nur Amirah, Muhammad Aliff Asyraff et al. · Journal of Ecotourism · 2025 · 12 citations

Management, Marketing, Tourism Management +17