Concepedia

Sucharita Chandran

SC

Statistics

Publications

5

Citations

933

H-Index

5

Active since

2002

Affiliations

New York University(Current)

Boston University

Sucharita Chandran is an author at New York University specializing in consumer behavior, business, and marketing.

Publications per year

2002–2009

5

Publications

5

When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk

Sucharita Chandran, Geeta Menon · Journal of Consumer Research · 2004 · 440 citations · Full text

Social Sciences, Health Behavior, Social Psychology +14

Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective

Sucharita Chandran, Vicki G. Morwitz · Journal of Consumer Research · 2005 · 210 citations

Business, Marketing, Psychology +17

Window displays and consumer shopping decisions

Sankar Sen, Lauren Block, Sucharita Chandran · Journal of Retailing and Consumer Services · 2002 · 134 citations

Business, Marketing, Marketing Management +14

The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences

Sucharita Chandran, Vicki G. Morwitz · Journal of Consumer Research · 2006 · 129 citations

Business, Marketing, Psychology +17

Is Seeing Believing? Consumer Responses to Opacity of Product Packaging

Sucharita Chandran, Rishtee Batra, Benjamin Lawrence · ACR North American Advances · 2009 · 20 citations

Business, Marketing, Psychology +9

1–5 of 5