Concepedia
Statistics
Publications
3
Citations
108
H-Index
Active since
2015
Affiliations
Indian Institute of Management Indore(Current)
Indian Institute of Management Lucknow
Satyabhushan Dash is an author at Indian Institute of Management Indore specializing in management, marketing, and design.
Top concepts
MarketingManagementDesignConsumer BehaviorConsumer ResearchHealthTourismBusinessHospitalityBrand Equity
Publications per year
2015–2019
Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship
Ansh Gupta, Satyabhushan Dash, Abhishek Mishra · International Journal of Hospitality Management · 2019 · 65 citations
Customer Satisfaction, Green Marketing, Hotel-consumer Relationship +11
An integrated framework for design perception and brand equity
Abhishek Mishra, Satyabhushan Dash, Naresh K. Malhotra · AMS Review · 2015 · 23 citations
Brand Perception, Brand Equity, Design +7
Measuring consumer design perceptions for digital devices: A multi-dimensional scale
Abhishek Mishra, Satyabhushan Dash, Naresh K. Malhotra et al. · Journal of Brand Management · 2015 · 20 citations
Digital Marketing, Product Experience, Design Evaluation +11
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