Concepedia

Judy U Franks

JU

1

Publications

69

Citations

1

H-Index

2018

Active since

Affiliations

Northwestern University(Current)

Judy U Franks is an author at Northwestern University specializing in market design, digital marketing, and marketing communication.

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Publications per year

2018–2018

1

Publications

1

Understanding programmatic TV advertising

Edward C. Malthouse, Ewa Masłowska, Judy U Franks · International Journal of Advertising · 2018 · 69 citations · Full text

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