Szu‐Wei Yen

THE RELATIONSHIP AMONG BRAND EQUITY, CUSTOMER SATISFACTION, AND BRAND RESONANCE TO REPURCHASE INTENTION OF CULTURALAND CREATIVE INDUSTRIES IN TAIWAN

黃純真, Chun Chen, Szu‐Wei Yen et al. · 2014 · 76 citations

Marketing, Customer Satisfaction, Culture +9

The incremental impact of intellectual capital on value creation

Day‐Yang Liu, Kuo‐An Tseng, Szu‐Wei Yen · Journal of Intellectual Capital · 2009 · 47 citations

Law, Value Engineering, Corporate Innovation +17

Contingencies of intellectual capitals and financial capital on value creation

Kuo‐An Tseng, Ching‐I Lin, Szu‐Wei Yen · Journal of Intellectual Capital · 2015 · 26 citations

Firm Performance, Intellectual Capitals, Corporate Strategy +14

The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China

Chun‐Chen Huang, Long‐Chuan Lu, Ching-Sing You et al. · Ethics & Behavior · 2012 · 15 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16