1
Publications
76
Citations
1
H-Index
2014
Active since
黃純真 is an author specializing in culture, consumer research, and brand equity.
Top concepts
CultureBusinessMarketingManagementBrand EquityBrand LoyaltyBrand AwarenessBrand ManagementConsumer ResearchCustomer Satisfaction
Publications per year
2014–2014
1
1
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1–1 of 1