Concepedia

Alexandre Luis Prim

AL

5

Publications

200

Citations

5

H-Index

2016

Active since

Affiliations

Manchester Metropolitan University(Current)

Fundação Getulio Vargas

Serviço Nacional de Aprendizagem Comercial

Alexandre Luis Prim is an author at Manchester Metropolitan University specializing in management, augmented reality, and engineering.

Top concepts

ManagementBusinessEducationMarketingInnovationEngineeringGlobal StrategyUser ExperienceAugmented RealityInternational Business

Publications per year

2016–2023

5

Publications

5

THE RELATIONSHIP BETWEEN NATIONAL CULTURE DIMENSIONS AND DEGREE OF INNOVATION

Alexandre Luis Prim, Luiz Stephany Filho, Guilherme Augusto Cavallaro Zamur et al. · International Journal of Innovation Management · 2016 · 82 citations

Innovation Evaluation, Business Culture, Education +21

The effects of augmented reality shopping experiences: immersion, presence and satisfaction

M. Claudia tom Dieck, Eleanor E. Cranmer, Alexandre Luis Prim et al. · Journal of Research in Interactive Marketing · 2023 · 48 citations

Customer Satisfaction, Engineering, Digital Marketing +20

Regional Cluster, Innovation and Export Performance: An Empirical Study

Alexandre Luis Prim, Mohamed Amal, Luciano Castro de Carvalho · BAR - Brazilian Administration Review · 2016 · 37 citations · Full text

Trade, Global Production Network, Economic Growth +17

Can augmented reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles

M. Claudia tom Dieck, Eleanor E. Cranmer, Alexandre Luis Prim et al. · Information Technology and People · 2023 · 21 citations

Interactive Learning, E-learning, Performance Studies +13

The role of collaboration in reducing quality variability in Brazilian breweries

Alexandre Luis Prim, Violina Sarma, Marcelo Martins de Sá · Production Planning & Control · 2021 · 12 citations · Full text

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