Statistics
Publications
4
Citations
278
H-Index
4
Active since
1994
Erik du Plessis is an author specializing in advertising, advertising strategy, and advertising persuasion.
Publications per year
1994–2005
4
4
Erik du Plessis · Journal of Advertising Research · 1994 · 125 citations
Cinema Advertising Re-Considered
Michael T. Ewing, Erik du Plessis, Charles R. Foster · Journal of Advertising Research · 2001 · 25 citations · Full text
1–4 of 4