Concepedia

Alfred C. Holden

AC

2

Publications

188

Citations

2

H-Index

1998

Active since

Affiliations

Fordham University(Current)

Alfred C. Holden is an author at Fordham University specializing in management, marketing, and marketing strategy.

Top concepts

MarketingManagementBusinessEconomicsConsumer ChoiceConsumer BehaviorConsumer ResearchMarketing Strategy

Publications per year

1998–2001

2

Publications

2

Macro-economic determinants of consumer price knowledge: A meta-analysis of four decades of research

Hooman Estelami, Donald R. Lehmann, Alfred C. Holden · International Journal of Research in Marketing · 2001 · 176 citations

Economics, Consumer Economics, Consumer Study +10

Marketing history: Illuminating marketing's clandestine subdiscipline

Alfred C. Holden, Laurie Holden · Psychology and Marketing · 1998 · 12 citations

Illuminating Marketing, History Of Marketing, Management +3

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