Concepedia

Ram Bala

RB

11

Publications

292

Citations

10

H-Index

2009

Active since

Affiliations

Santa Clara University(Current)

Indian School of Business

University of Central Florida

Ram Bala is an author at Santa Clara University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsPricingEngineeringHealth PolicyMicroeconomicsBusiness StrategyConsumer Research

Publications per year

2009–2021

11

Publications

11

Competitive Behavior-Based Price Discrimination for Software Upgrades

Amit Mehra, Ram Bala, Ramesh Sankaranarayanan · Information Systems Research · 2010 · 71 citations

Software Maintenance, Engineering, Game Theory +22

Pharmaceutical Product Recalls: Category Effects and Competitor Response

Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta · Marketing Science · 2017 · 42 citations

Consumer Uncertainty, Consumer Research, Market Design +17

Usage-based pricing of software services under competition

Ram Bala, Scott M. Carr · Journal of Revenue and Pricing Management · 2010 · 35 citations

Software Services, Business, Service Competition +5

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Ram Bala, Pradeep Bhardwaj · Management Science · 2009 · 28 citations

Advertising, Dtca Strategy, Health Policy +14

Differentiated or integrated: Capacity and service level choice for differentiated products

Aditya Jain, Ram Bala · European Journal of Operational Research · 2017 · 28 citations

Differentiated Products, Service Research, Management +8

Rows per page

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