Jay Kassirer - Concepedia

Author

Jay Kassirer

Also Known As

Jay Kassirer, Kassirer, Jay

Publications

Citations

H-Index

Concepts

All Affiliations

Jay Kassirer is an author at University of Kent specializing in marketing strategy, social marketing, and marketing communication.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	72
2	Management	2	2	72
3	Marketing	2	2	72
4	Communication	1	1	42
5	Brand Building	1	1	42

Jay Kassirer

Publications

Citations

H-Index

Page 1

	Year	Citations
50 years of social marketing: seeding solutions for the future Timo Dietrich, Erin Hurley, Julia Carins, European Journal of Marketing Social MarketingCommunicationHistory Of MarketingManagementMarketing Communication	2022	42
Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth Jay Kassirer, Craig Lefebvre, Winthrop Morgan, Social Marketing Quarterly Future GrowthMedia MarketingInternational MarketingHistory Of MarketingManagement	2019	30

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