Concepedia

Author

Jay Kassirer

Also Known As

Jay Kassirer, Kassirer, Jay

10

Publications

87

Citations

4

H-Index

17

Concepts

All Affiliations

JK

About

Jay Kassirer is an author at University of Kent specializing in marketing strategy, social marketing, and marketing communication.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

72

2

Management

2

2

72

3

Marketing

2

2

72

4

Communication

1

1

42

5

Brand Building

1

1

42