Statistics
Publications
2
Citations
77
H-Index
2
Active since
2019
Affiliations
University of Kent(Current)
Jay Kassirer is an author at University of Kent specializing in marketing management, business, and marketing.
Publications per year
2019–2022
2
2
50 years of social marketing: seeding solutions for the future
Timo Dietrich, Erin Hurley, Julia Carins et al. · European Journal of Marketing · 2022 · 46 citations · Full text
Jay Kassirer, Craig Lefebvre, Winthrop Morgan et al. · Social Marketing Quarterly · 2019 · 31 citations · Full text
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