Nobuhide Zushi

Statistics

Publications

Citations

H-Index

Active since

2007

Affiliations

University of Marketing and Distribution Sciences(Current)

Nobuhide Zushi is an author at University of Marketing and Distribution Sciences specializing in consumer uncertainty, behavioral decision making, and management.

Top concepts

BusinessManagementConsumer UncertaintyBehavioral Decision MakingTrustCognitionMarketingPerceptionSupply ChainConsumer Choice

Publications per year

2007–2009

Publications

The moderating role of trust in manufacturer‐supplier relationships

Sungmin Ryu, Soonhong Min, Nobuhide Zushi · Journal of Business and Industrial Marketing · 2007 · 70 citations

High Uncertainty, Consumer Uncertainty, Vertical Control +13

The reflection effect in time‐related decisions

Nobuhide Zushi, Eleonora Curlo, Gloria P. Thomas · Psychology and Marketing · 2009 · 15 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +22

1–2 of 2